#570
Lowering the Drawbridge

Published:

Dec 14, 2024


Author:

Sarah Parsons Wolter

Published:

Dec 14, 2024


Author:

Sarah Parsons Wolter


Share:

Vanguard and UBS, two heavyweights in asset management, are rethinking who qualifies for professional financial advice. Having typically offered personalized advice only to the wealthiest investors, both firms are now targeting a far broader swath of clients.

Vanguard’s plan to spin off its $900b wealth and advice division into a separate unit marks its most significant overhaul in more than a decade. They have also reduced their minimum holding threshold for personal adviser services to just $100 - making guidance more accessible for investors who, until now, may have felt shut out of traditional wealth services.

They’re not alone. UBS has announced a restructuring of its U.S. wealth business, splitting it into six divisions that cater to everyone from smaller balance accounts in its Wealth Advice Center to those with $50m or more in assets. By pursuing a national banking charter and expanding its offerings - such as loans, checking, and savings - UBS aims to diversify its revenue streams and catch up to larger rivals like Morgan Stanley and Merrill Lynch.

Taken together, these moves suggest that the old barriers in wealth management are shifting. By extending personalized advice to millions of retail investors and offering service tiers to match different asset levels, Vanguard and UBS are altering who - and how - wealth managers serve. For those once kept at arm’s length, the door to professional advice just got a whole lot easier to open.

Portfolio News


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Lowering the Drawbridge


Vanguard to accelerate wealth management drive in restructuring - Vanguard is carving out its $900b wealth and advice business into a separate unit to speed investment and meet rising demand. Long a dominant participant in low-cost and index funds, Vanguard has been pushing into personalized advice since 2015 as a way of tapping new revenue sources and staying close to customers. The move comes as traditional asset managers fend off rising competition from fintechs, banks and alternative asset specialists and respond to client demand for help navigating an increasingly complex investment landscape. Read more

UBS extends its U.S. wealth arm to serve more than just the ultrarich - A restructuring of the wealth-management business is a key plank in the Swiss bank’s strategy to narrow the gap to its larger, more-profitable peers. UBS intends to further its reach beyond its traditional strength in the superrich by investing in technology and adding to its pipeline of new financial advisers. In doing so, the bank is following a playbook deployed by other large wealth managers. Read more

Industry News


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Select Financings


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Zopa - UK based digital bank raised £68m in growth funding led by A.P. Moller Holding. Read more


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