Posted In:

Culture, web3


#445
Hiring: Chief Of Vibes

Published:

Jul 09, 2022


Author:

Roxy Horrie

Posted In:

Culture, web3

Published:

Jul 09, 2022


Author:

Roxy Horrie


Share:

Have you seen a job posting for a “Chief of Vibes” position yet? Apparently, they are becoming more common for Web 3.0 startups. For Web 2.0 companies, corporate culture and customer experience are mostly distinct functions that face internally vs. externally. But in Web 3.0, those lines are blurring.

The Chief of Vibes not only manages internal company communications and meetings, but also external-facing channels like Twitter and collaborations. Sometimes, these activities can be one and the same - for example, running a Discord channel where community members directly participate in NFT minting decisions. Importantly, the Chief of Vibes needs to understand the voice of the community, and share messages in a sincere yet careful manner.

Strategically, companies that are able to build a strong and healthy community in a bear market should be better positioned to grow into a recovery, and that’s what many Chiefs of Vibes are working towards. Managing social media campaigns, announcements and other marketing work can also be part of the job, as brand image overlaps heavily with ‘vibes’.

As Web 3.0 companies continue to build towards a new set of standards, norms and cultures, we’d expect there to be new roles and responsibilities that didn’t exist in Web 2.0. In the meantime, good vibes only.

Hiring: Chief Of Vibes

Portfolio News


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Hiring: Chief Of Vibes


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Industry News


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Select Financings


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