Posted In:

Asset Management


FinTech Collective Expands European Presence with Takeover of Nordic Manager

Published:

Mar 28, 2025


Authors:

Brooks Gibbins

Gareth Jones

Toby Triebel

Posted In:

Asset Management

Published:

Mar 28, 2025


Authors:

Brooks Gibbins

Gareth Jones

Toby Triebel


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A strategic partnership with EIFO, Velliv, and Finansforbundet to invest in Financial Services - a critical sector for the Nordic economy.

We are excited to announce a strategic partnership with three of Denmark’s most respected institutions: Denmark’s Export and Investment Fund (EIFO), Velliv, and Finansforbundet. This partnership marks a significant step in our ongoing expansion into Europe, reinforcing our commitment to supporting investing in financial services, a critical sector for Denmark and the Nordics.

This Partnership will see FinTech Collective (FTC) stepping in to provide management and operational oversight of Upfin, a regional fintech-focused manager, and ensure the significant unfunded commitments still to be deployed will be invested in support of the region’s most ambitious founders.

A Differentiated Advantage for Founders and LPs

This partnership is grounded in the shared values and complementary strengths of FTC, EIFO, Velliv, and Finansforbundet. What began as informal conversations last summer has since evolved into a strategic alignment around a shared vision for financial services in the Nordics.

As Albert Fox, CEO and Founder of Performativ, FinTech Collective's first Danish portfolio company, puts it: “The partnership between the Upfin LPs and FTC is a tremendous development for the Danish and Nordic fintech ecosystem. Having EIFO as an early investor and FTC as our lead investor ensures high continuity. FTC’s team model, deep financial services expertise, and global connectivity will be a game-changer for the next wave of Nordic fintech companies.”

Thor Schultz Christensen, Deputy CIO at Velliv, echoes this sentiment: “The agreement with FTC brings new opportunities to strengthen our investment strategy by expanding access to networks, capital, and expertise. This is a step in the right direction that enhances return potential.”

With FTC now firmly positioned in the region, both founders and LPs will benefit from:

  • Specialized fintech expertise – All FTC partners are former operators who have built and scaled fintech businesses firsthand.
  • Global connectivity – With offices in New York and London and a portfolio spanning six continents, FTC brings founders closer to the world’s leading financial services hubs and capital markets.
  • A proven Nordic track record – From Brooks’ early leadership at Norway-based FAST (acquired by Microsoft) to lead investments in Anyfin (Stockholm) and Performativ (Copenhagen), FTC has consistently backed - and scaled - some of the region’s most innovative companies.


A Natural Next Step boosted by "European exceptionalism”

At FTC, we have long recognized the Nordics and Europe broadly as one of the most compelling financial services markets globally - something only reinforced by the region’s reawakening in 2024. A combination of highly skilled tech talent, the growing adoption of digital financial services, and the loosening of fiscal, monetary, and regulatory constraints that have held the continent back for over a decade, all point to a new era of “European exceptionalism.”

Our European expansion, marked by the opening of our London office (news) and the addition of Toby Triebel as a Partner in 2023 (news), has already led to investments in leading startups across the continent. Most recently, we led the Series A in Bunch (Germany), a next-gen fund administration platform streamlining GP and LP workflows from pre- to post-close.

With Europe beginning to flex its muscles and the persistent valuation discount relative to the U.S., FTC is well-positioned to take advantage of this renaissance.

A Long-Term Commitment to Nordic and European Fintech

The Nordic fintech ecosystem has long been a leader in financial innovation, and we are excited to deepen our engagement in Denmark and across the region. This partnership underscores our belief in the strength of European fintech and further solidifies our role as one of the most competitive investors in the space.

You can read the official press release from the institutional LPs here.

#StayMagical Copenhagen, Helsinki, Oslo, and Stockholm - We’re just getting started!


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The views expressed here are those of the individual FinTech Collective LLC (together with its affiliates “FTC”) personnel quoted and are not the views of FTC or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by FTC. While taken from sources believed to be reliable, FTC has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. In addition, this content may include third-party advertisements; FTC has not reviewed such advertisements and does not endorse any advertising content contained therein.

Any designations found herein have been made by a third party, and although FTC has no reason to believe that such designations, or the criteria for being considered for such designations, are inaccurate or misleading, FTC does not guarantee its accuracy, and such designations may be incomplete or condensed. No compensation was paid in exchange for any designations, endorsements, or testimonials found herein. The hyperlinks referred to herein are provided for your reference only.

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. This content does not constitute an offering or form part of any offering or any solicitation of any offer to subscribe to or purchase any investment by FTC, nor shall it or the fact of its distribution form the basis of, or be relied upon in connection with any contract therefore. Any such offer will be made only by means of definitive investment offering documents. The information included herein is subject to change without notice to any recipient. Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by FTC, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by FTC (excluding investments for which the issuer has not provided permission for FTC to disclose publicly as well as unannounced investments in publicly traded digital assets) is available at https://www.fintech.io/portfolio and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://www.fintech.io/disclosures for additional important information.