Posted In:

Asset Management


FinTech Collective Expands European Presence with Takeover of Nordic Manager

Published:

Mar 28, 2025


Authors:

Brooks Gibbins

Gareth Jones

Toby Triebel

Posted In:

Asset Management

Published:

Mar 28, 2025


Authors:

Brooks Gibbins

Gareth Jones

Toby Triebel


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A strategic partnership with EIFO, Velliv, and Finansforbundet to invest in Financial Services - a critical sector for the Nordic economy.

We are excited to announce a strategic partnership with three of Denmark’s most respected institutions: Denmark’s Export and Investment Fund (EIFO), Velliv, and Finansforbundet. This partnership marks a significant step in our ongoing expansion into Europe, reinforcing our commitment to supporting investing in financial services, a critical sector for Denmark and the Nordics.

This Partnership will see FinTech Collective (FTC) stepping in to provide management and operational oversight of Upfin, a regional fintech-focused manager, and ensure the significant unfunded commitments still to be deployed will be invested in support of the region’s most ambitious founders.

A Differentiated Advantage for Founders and LPs

This partnership is grounded in the shared values and complementary strengths of FTC, EIFO, Velliv, and Finansforbundet. What began as informal conversations last summer has since evolved into a strategic alignment around a shared vision for financial services in the Nordics.

As Albert Fox, CEO and Founder of Performativ, FinTech Collective's first Danish portfolio company, puts it: “The partnership between the Upfin LPs and FTC is a tremendous development for the Danish and Nordic fintech ecosystem. Having EIFO as an early investor and FTC as our lead investor ensures high continuity. FTC’s team model, deep financial services expertise, and global connectivity will be a game-changer for the next wave of Nordic fintech companies.”

Thor Schultz Christensen, Deputy CIO at Velliv, echoes this sentiment: “The agreement with FTC brings new opportunities to strengthen our investment strategy by expanding access to networks, capital, and expertise. This is a step in the right direction that enhances return potential.”

With FTC now firmly positioned in the region, both founders and LPs will benefit from:

  • Specialized fintech expertise – All FTC partners are former operators who have built and scaled fintech businesses firsthand.
  • Global connectivity – With offices in New York and London and a portfolio spanning six continents, FTC brings founders closer to the world’s leading financial services hubs and capital markets.
  • A proven Nordic track record – From Brooks’ early leadership at Norway-based FAST (acquired by Microsoft) to lead investments in Anyfin (Stockholm) and Performativ (Copenhagen), FTC has consistently backed - and scaled - some of the region’s most innovative companies.


A Natural Next Step boosted by "European exceptionalism”

At FTC, we have long recognized the Nordics and Europe broadly as one of the most compelling financial services markets globally - something only reinforced by the region’s reawakening in 2024. A combination of highly skilled tech talent, the growing adoption of digital financial services, and the loosening of fiscal, monetary, and regulatory constraints that have held the continent back for over a decade, all point to a new era of “European exceptionalism.”

Our European expansion, marked by the opening of our London office (news) and the addition of Toby Triebel as a Partner in 2023 (news), has already led to investments in leading startups across the continent. Most recently, we led the Series A in Bunch (Germany), a next-gen fund administration platform streamlining GP and LP workflows from pre- to post-close.

With Europe beginning to flex its muscles and the persistent valuation discount relative to the U.S., FTC is well-positioned to take advantage of this renaissance.

A Long-Term Commitment to Nordic and European Fintech

The Nordic fintech ecosystem has long been a leader in financial innovation, and we are excited to deepen our engagement in Denmark and across the region. This partnership underscores our belief in the strength of European fintech and further solidifies our role as one of the most competitive investors in the space.

You can read the official press release from the institutional LPs here.

#StayMagical Copenhagen, Helsinki, Oslo, and Stockholm - We’re just getting started!

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